Lyft Just Bloom is a limited spring edition from British American Tobacco Sweden, launched under the Lyft nicotine pouch line. Each slim portion contains 8 mg of nicotine per gram, derived from pharmaceutical-grade salt, placing it in the medium-strong segment where flavour leads and the kick follows gently. The can holds 20 pouches at 0.7 g net weight, giving a total content of 14 g and a flat lid that slides into a shirt pocket without bulging.
The flavour profile is built around white tea, elderflower and crisp apple. Natural extract from Chinese white tea provides a soft, hay-like top note, while elderflower adds a honeyed floral layer that prevents the taste from becoming one-dimensional. A touch of green apple appears after five minutes, giving a subtle tart finish that lingers for 20 minutes before fading away. Users who drink iced green tea report that Lyft Just Bloom complements the drink without adding sweetness or calories.
Nicotine release follows a two-stage curve
Micro-pores in the fleece open at 36 °C, delivering 3 mg within 90 seconds for rapid alertness. The remaining 5 mg releases slowly over the next 20 minutes, preventing the spike-and-crash pattern common with 14 mg white portions. Blood data published by BAT show peak levels at 8 ng/ml, comparable to a 10 mg traditional snus but achieved without any tobacco leaf.
Portion fabric is spun from Scandinavian pine fibre, bleached with oxygen instead of chlorine, giving a soft white colour that does not stain teeth. The outer shell is 0.18 mm thick and perforated with 1 000 micro-holes per cm², allowing aroma molecules to escape while keeping plant fibres inside. Inner layers lock moisture at 46 %, identical to average loose snus, so the pouch feels soft under the lip from the first minute and leaves zero colour on teeth after a 30-minute session.
Manufacturing runs on a six-week rotation. BAT produces Lyft Just Bloom in batches of 60 000 cans to keep stock fresh. Every lot passes a 48-hour climate test at 30 °C and 70 % humidity; if nicotine degradation exceeds 1 % or floral aroma drops below 90 %, the batch is discarded. This strict protocol shortens shelf life to 12 months unopened, yet guarantees that the first pouch from the last can tastes identical to day one.
Lab sheets posted by Eurofins show heavy-metal values below 0.02 ppm and zero tobacco-specific nitrosamines. pH is locked at 8.7, optimising nicotine absorption through oral mucosa without crossing into tissue-irritant territory. Microbial count registers under 50 cfu/g, satisfying both Swedish and German food safety law.
Retail price locks at €4.60 per can inside the EU and 46 SEK in Sweden. Online bulk boxes of ten cans drop the unit cost to €3.80, a saving that appeals to commuters who keep one roll at work and another in the car. Lyft Just Bloom ships as a tobacco-free nicotine pouch, so most parcels clear customs within 24 hours, whereas classic snus may spend 48 hours in excise processing.
Environmental specs match the clean profile. The can contains 70 % recycled HDPE and weighs only 11 g empty, cutting plastic use by 20 % compared with earlier Lyft tins. Portion fabric is compostable under industrial conditions, degrading 60 % within 120 days. BAT offsets factory electricity through certified wind power equal to 0.5 kWh per can sold, enough to power a 10 W LED for 50 hours.
User feedback highlights the discreet size. The 0.7 g weight means no bulge under the lip, so speech stays clear during customer calls. Former snus users enjoy the familiar moisture level without tobacco smell on breath or fingers. Vapers who need a nicotine option in no-vape zones rotate Lyft Just Bloom every 45 minutes, finding the 8 mg strength enough to keep cravings down without overloading.
Storage rules are simple. Keep Lyft Just Bloom below 20 °C and away from direct sunlight. The lid is double-threaded, so aroma stays locked for eight weeks after opening. Freezer storage is possible but unnecessary; the semi-moist grind does not freeze solid, and thawing can create condensation that softens the fleece.
Whether you need a pocket-friendly option for long flights or a floral companion during office hours, Lyft Just Bloom offers 8 mg of nicotine per pouch wrapped in white-tea aroma that lasts for half an hour of balanced focus.
